![]() The question of who was the first to commercialize and produce the watch in series is still difficult to answer, yet when it comes to the public launch, El Primero deserves its name. Zenith was, therefore, the first manufacturer to publicly launch its own automatic chronograph. On January 10th 1969, Zenith hosted a press conference in Le Locle (where the brand still has its manufacture in the historical buildings), and announced the birth of the El Primero automatic calibre. ![]() This development was initiated in 1962 with the goal of presenting the movement in 1965 to coincide with the centenary of the brand – but it took the brand a few more years to reveal the movement to the world.
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